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Peace Corps Volunteer
2 years, 3 months
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Peace Corps Response
Up to 12 months
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Virtual Service Pilot
3-6 months
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Virtual Service Pilot

Support Digital Communication Strategy of an Educational NGO

Activity/project background

Partner: Fundación PROED (Local NGO)

Fundación ProEd, a nonprofit organization based in Panama, is dedicated to bridging the gap of educational inequity by providing professional learning opportunities for teachers, school leaders, and now, primary school students through an afterschool enrichment program, ProEd Kids. With just three full-time team members who wear many hats to ensure the dynamic effectiveness of the organization, ProEd has a significant and positive impact on thousands of lives every year through its training programs.

ProEd is requesting a Virtual Service Pilot Participant (VSPP) to collaborate with their staff on ProEd’s efforts to cast a wider net to a larger global audience through social media and virtual platforms that may yield future donations and greater support for their in-person programs. Currently, ProEd has a website, Facebook page, Instagram, and Twitter where they post weekly progress reports and events.

ProEd has not previously collaborated with Peace Corps. They understand that the role of a VSPP is very different than a two-year Volunteer.

Engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-design a digital marketing strategy for the dissemination of the foundation’s programs and activities, reaching a broader audience using different channels and tools
• Co-facilitate trainings on social media strategies for reaching a more global audience that may yield future donations and greater support (potential topics: content development, platforms, visibility, customer service, etc.)
• Communicate with ProED regularly via WhatsApp regarding updates and progress (upon convenience to the VSPP, or as VSPP deems necessary)
• Attend monthly goal setting and task review Zoom calls (first Tuesday of every month - 10:00 a.m. CST - Panama Time)

VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week. This engagement is estimated to be 7 hours per week.

Online collaboration will generally occur between 8:00 a.m. – 5:00 p.m. on Panama time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, WhatsApp, and email for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in communications or related field

Language: Basic Spanish

• 1 year of experience developing digital communications, brand campaigns, or social media content development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Certificate or bachelor’s degree in digital marketing, public relations, digital media, or related field

Language: Intermediate Spanish

• Experience with virtual engagement and communication
• Experience international networking
• Experience with fundraising
• Experience on organizational development

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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