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Peace Corps Volunteer
2 years, 3 months
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Peace Corps Response
Up to 12 months
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Virtual Service Pilot
3-6 months
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Virtual Service Pilot

Co-develop Local NGO Organizational Marketing and Branding Strategy

Activity/project background

Partner: Development for Peace Organization (DPO) (Local NGO)

Development for Peace Organization (DPO) is an Ethiopian national NGO, established in October 2020, that is engaged in humanitarian, development, and peace work and has reached over 400,000 people affected by different crisis – both natural and man-made. DPO provides support to the affected community in multitude of humanitarian and development sectors including agriculture, food security and nutrition, environmental protection, child protection, health, education, gender-based violence, protection, shelter, and water and sanitation. Currently, DPO is undertaking multi-sectoral projects in Amhara, Gambella, Oromia, Somali, and Tigray regions of Ethiopia in collaboration with a variety of partners and funding organizations such as United Nations agencies, United States Agency for International Development, and international NGOs.

Being cognizant of the long-term vision of DPO to reach a large section of the population in need of support, improving the visibility of the organization to the donor world is an important first step. DPO staff lack the skills necessary to establish organizational branding and marketing strategy to promote the work of the organization.

DPO is requesting the support of a Virtual Service Pilot Participant (VSPP) to strengthen the capacity of four key staff members (2 from senior management and 2 from communication and resource mobilization department) to develop a branding and marketing strategy to enable the organization to better mobilize resources, diversify its donor base, and improve its ability to attract funding opportunities. Advancing its marketing ability not only supports the effective communication of the organization’s good work, but also helps to inform others of the challenges faced by the communities they serve.

The organization has not previously collaborated with the Peace Corps. They understand that the role of a VSPP is very different than a two-year Volunteer.

Engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-assess current project design and proposal development processes in relation to donor guidelines
• Prepare and provide training sessions on how to write grant winning project proposals and concept notes
• Meet with team members to discuss project ideas that respond to community needs in health, food security, gender, etc.
• Support staff in practical training to develop a concept note or proposal
• Co-assess the pre- and post-training evaluation of the team’s knowledge and skills in proposal development

VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week. This engagement is estimated to be 7 hours per week (2 hours online per week).

Online collaboration will generally occur between 8:00 a.m. - 5:00 p.m. Ethiopian time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, Teams, WhatsApp, and email for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any field

Experience: 1 year of experience developing digital communications, brand campaigns, or social media content development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Bachelor’s degree in communications, marketing, or related field

• Experience with virtual engagement and communication
• 3 years of experience developing digital communications, brand campaigns, or social media content development

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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