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Peace Corps Volunteer
2 years, 3 months
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Peace Corps Response
Up to 12 months
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Virtual Service Pilot
3-6 months
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Virtual Service Pilot

Co-Develop Branding Manual and Digital Marketing Strategy for NGO

Activity/project background

Partner: 1. Eshet Children and Youth Development Organization (ECYDO); 2. Egna Le Egna Youth Health and Development Association; 3. Save Your Holy Land Association (SYHLA) (Local NGO)

Eshet Children and Youth Development Organization (ECYDO), Egna le Egna Youth Health and Development Association, and Save Your Holy Land Association (SYHLA) are all civil society organizations in Ethiopia that work in different intervention areas including health (sexual and reproductive health, HIV/AID, Nutrition etc.), youth, gender-based violence (GBV), life skills, youth empowerment, family planning, agriculture and food security, and climate change and justice.

To overcome funding challenges and resource scarcity, local NGOs need to be more accessible and reach the largest audiences possible by using different outreach methods. As the current philanthropy trend is to go digital, understanding how to best utilize existing digital marketing tools and establishing a branding strategy will maximize visibility and promote the organizations to different donors and audiences.

To achieve this goal, these organizations are seeking the support of Virtual Service Pilot Participants (VSPPs) to enhance their capacity in digital marketing techniques and developing a branding manual that will govern organizational identity. Details about the organization and the specific tasks in the engagement related to that organization will be provided at the post-led orientation.

All three partner organizations have not previously collaborated with Peace Corps. The organizations understand that the role of a VSPP is very different than a two-year Volunteer.

Engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-plan and assess the current digital marketing and branding practices
• Co-design and develop a digital marketing strategy
• Co-design and develop HC partners branding manual
• Co-design HC partners website for better performance and accessibility
• Co-plan and deliver digital marketing and branding guideline training for 5 HC partners communication and partnership team for each organization

VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week. This engagement is estimated to be 5 hours.

Online collaboration will generally occur between 9:00 a.m. - 5:00 p.m. Ethiopia time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to email, phone, Zoom, and WhatsApp for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in communications, marketing, or related field

• Experience in digital marketing techniques (e.g., social media marketing, website development, email marketing and content development, and marketing)
• Experience developing public affairs, branding or social media campaigns, or content development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

• Master’s degree in communications, marketing, or related field OR
• Certificates in content marketing, email marketing, social media marketing, digital marketing for nonprofits and charities or related skills

• Familiarity with virtual engagement and communication
• Experience in virtual training delivery
• 3 years of experience developing public affairs, branding campaigns, social media, or content development

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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