Support Start-up Organization with Marketing Plan

Activity/project background

Partner: Komli (Local NGO)

Komli is a community-focused organization in Georgia. The organization strives to employ a multi-faceted approach to it programs including community strengthening through knowledge and skill development, community mentoring, co-creation meetings, Forum Theater, empowerment initiatives for girls and women, summer camps, and annual forums. One of its key initiatives involves creating youth working groups that actively address and advocate for community issues; provide essential mentorship and training opportunities; and facilitate informal gatherings for both locals and guests.

As part of its commitment to community growth, Komli seeks to bolster its marketing efforts to attract more people to discover its diverse range of services, activities, and the opportunity to contribute to the betterment of the local community. Komli offers a small newly opened hostel for participants and guests to facilitate meaningful interactions and cultural exchange. To reach more people and promote the hostel effectively, the organization requires assistance in improving online presence and digital branding.

Komli is requesting the support of a Virtual Service Pilot Participant (VSPP) to support and reinforce its marketing endeavors, to maximize its impact, and reach a wider audience for the benefit of the local community. VSPP's support in these areas will help Komli achieve its mission of fostering community growth and development.

Komli has not previously worked with a Peace Corps Volunteer or a VSPP. They understand that the role of a VSPP is very different than a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-assess current marketing efforts and markets
• Co-develop a comprehensive marketing plan to enhance Komli's online visibility and strengthen its brand awareness
• Participate in and provide support with crafting compelling posts, posters, and other visuals for various social media platforms, ensuring impactful communication of Komli's mission and services
• Train counterparts on effective social media management
• If there is sufficient time and capacity, the VSPP may also co-develop fundraising strategies for the hostel and other community focused initiatives

This engagement is expected to be approximately 12 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, Georgia time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, WhatsApp, Facebook Messenger, and email for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor in any field

Experience: 1 year of experience developing public affairs, brand campaigns, social media, or content development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Bachelor’s degree in marketing, communication, business, or a related field

Technical Skills: Familiarity with virtual engagement and communication

• 3 years of experience developing public affairs, brand campaigns, social media, or content development
• Experience in the field of digital communications
• Experience in social/online media management
• Experience in digital copywriting or editing

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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