Co-Develop Social Media Strategy to Engage Community

Activity/project background

Partner: Sam Nujoma Multi-Purpose Center (SNMPC) (Local NGO)

Sam Nujoma Multi-Purpose Center (SNMPC) is a social arm of Ongwediva Town Council in Namibia, responsible for addressing diversified social and developmental needs for the Ongwediva community. The center offers multiple programs that are designed to serve the vulnerable young population of Ongwediva (a town of about 22,000 people). SNMPC organizes a variety of activities including trainings on career guidance or income-generating activities, camps for youth, promotion of health and supportive services and support for orphans and vulnerable children.

A Virtual Service Pilot Participant (VSPP) is being requested to help grow SNMPC’s influence in the community through social media. Currently, the only social media account the center has is on Facebook. Increasing the Center’s social media presence will enable the staff to engage more easily with community members as they would have increased access to the programs offered by the Center.

The NGO has previously worked with a Peace Corps Volunteer. They understand that the role of a VSPP is very different than a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-assess social media landscape and prioritize how to best promote the organization’s work
• Co-create a variety of social media accounts for the center
• Co-train staff members on how to use the accounts and what type of information should be posted on the accounts
• Co-create a plan for how to use social media to engage the community
• Train the SNMPC staff on how to keep social media accounts up to date

This engagement is expected to be approximately 22 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, 9:00 a.m. – 4:30 p.m. Namibia time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, WhatsApp and email for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any field

Experience: One year experience developing public affairs, brand campaign, social media, or content development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Master’s degree in any field

Technical Skills:
• Familiarity with various social media platforms
• Familiarity with virtual engagement and communication

Experience: 3 years of experience developing public affairs, brand campaigns, social media, or content development

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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