Support Graphic Design and Content Creation for Agricultural NGO

Activity/project background

Partner: USDA Food for Progress Jamaica Spices (JaSPICE) Project - ACDI/VOCA (International NGO)

The Food for Progress Jamaica Spices (JaSPICE) Project, awarded to ACDI/VOCA by the US Department of Agriculture (USDA), is a five-year (5) project focused on revitalizing Jamaica’s ginger, turmeric, and pimento sectors through sustainable agricultural practices, innovations, and robust market led approaches to expand the sale of Jamaican spices products in both the local and export markets.

The Virtual Service Pilot Participant (VSPP) will support the USDA JaSPICE Communication Specialist through graphics design services, namely in supporting the creation of visually compelling social media graphics that resonate with the Jamaican audience and align with the project's goals. This assistance in designing informative infographics and visually engaging materials for presentations is crucial for effectively conveying the impact and benefits of the JaSPICE initiative. Timely collaboration and the adept adaptation of visuals for diverse communication channels are essential to enhance outreach efforts and ensure the successful promotion of the project.

JaSPICE Project has not previously worked with a Peace Corps Volunteer or a VSPP. They understand that the role of a VSPP is very different than a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-create essential brand collateral including logos, business cards, brochures, and handouts
• Co-develop graphic templates and infographics for use on diverse social media platforms
• Co-produce high-quality artwork tailored for newspaper ads to capture audience attention and convey key messages
• Mentor designated JaSPICE staff member(s) in social media content creation and management

This engagement is expected to be approximately 20 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, 9 a.m. - 4 p.m. Jamaican time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Microsoft Teams Suite for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in graphic design, graphic arts, or related field

Technical Skills: Proficient in using Adobe Illustrator and Photoshop, or equivalent graphic design Software

Experience: 2 years’ experience in graphic design

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Master’s degree in graphic design, graphic art, communications, or related field

Technical Skills:
• Familiarity with virtual engagement and communication
• Data visualization, graphics

Experience: 3 years of experience as a graphic designer

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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