Support Digital Communications Strategy for Agriculture NGO

Activity/project background

Partner: GRAPHE TOGO (Local NGO)

GRAPHE is a non-governmental organization in Togo that aims to improve quality of life through participatory community development programs involving women, socio-economic disadvantaged populations, and people with disabilities.

Since 2013, GRAPHE has been expanding the use of the System of Rice Intensification (SRI) and Bio-Intensive Gardening (BIG) technologies to enhance rice farming and vegetable gardening techniques with farmers’ cooperatives within the Maritime and Plateau regions of Togo. The organization plans to use online digital content to promote and market its cooperative partners’ products using diverse online media and communication platforms. The leadership of the organization has identified a need to increase their capacity to use online digital content for marketing purposes.

GRAPHE requests the support of a Virtual Service Project Participant (VSPP) with experience in developing, establishing, and managing online digital content. The VSPP will support GRAPHE in strengthening its ability to expand geographical reach and develop more opportunities to promote and market its cooperative partners’ products.

The organization has previously worked with a Peace Corps Volunteer and understands that the role of a VSPP is very different than a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

• Co-facilitate the drafting of an online digital content strategy that takes into consideration diverse online media and communication platforms
• Co-train two GRAPHE staff to manage online digital content
• Co-author materials with GRAPHE staff, including online publications, two quarterly newsletters, one annual report, and pamphlets for internal and external stakeholders use

This engagement is expected to be approximately 26 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, between 12:00 p.m.- 6:00 p.m. Togo time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, Teams, WhatsApp, email for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any field

Language: Intermediate French

• 1 year of experience designing and implementing online media and communication strategies
• Experience editing and writing communications for online media and communication platforms

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Bachelor’s degree in communication or related field

Technical Skills: Familiarity with virtual engagement and communication

Language: Advanced French

• Experience in food safety and security
• Experience using online platforms to deliver presentations and demonstrations
• Experience with public affairs, brand campaigns, social media, or content development
• Experience in training and facilitation

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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