Teach Moroccan Youth and Women IT Skills and E-marketing


Open to Morocco RPCVs only

Activity/project background

Khoutwa Association was created in 2017. From that time, the association’s main goal has been to support and contribute to the development of the region. The first project they launched was to support and encourage women who wanted to create their own cooperatives. Many of the women in the region are talented and make and sell handicrafts and products using local ingredients to generate income. Through the assistance of a cooperative, these women can work towards improving their financial stability.

Khoutwa Association has helped in creating more than 20 cooperatives that produce and sell a variety of products in local markets. During and after the pandemic, it has been challenging for women to transport their products to these markets. Khoutwa Association has been focusing on trainings and workshops that teach cooperatives e-commerce skills so they can market and sell their products online. They started this year by training groups of male and female youth on IT skills so they could serve as leaders and mentors to cooperatives.

Khoutwa Association is seeking a Virtual Service Pilot Participant (VSPP) to assist with training youth and women on IT skills, selling and buying products online, and creating a web site/platform to sell the cooperatives’ products.

Virtual service engagement and tasks

The following are the suggested tasks the VSPP will support:
• Develop and implement an assessment to evaluate the levels and understanding of e-commerce practices within the group
• Co-create and co-host workshops on e-commerce practices, strategies, and tools
• Collaborate on the creation of a website/platform the cooperatives can use to sell their products locally and internationally
• Connect women and youth cooperatives with available markets and platforms where they can sell their products
• Develop performance measures to assess the group’s knowledge and skills at the beginning and the end of the project

This engagement is expected to be approximately 12 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, any time between 9:00am to 5:00pm Moroccan time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom and WhatsApp applications for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor of arts/bachelor of science in any field or 5 years’ professional work experience

Technical Skills:
• E-commerce platforms and digital markets
• Website creation and management

• Experience working with/mentoring business owners
• Training design and facilitation

Intercultural Skills and Motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Technical Skills:
• Familiarity with virtual engagement and communication
• Project design and management skills

Language: Intermediate level of Darija (Moroccan Arabic)

• Business skills and fundraising experience
• Digital marketing skills
• Experience conducting assessments and performance measures

Language: Advanced level of Darija (Moroccan Arabic)

Partner background

Name: Teach Moroccan Youth and Women IT Skills and E-marketing

Type of entity: Local NGO

Mission and goals:

Khoutwa Association was created in 2017. One of its goals is training women on how to create cooperatives.

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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