Support Development of a Public Relations Campaign for an NGO


Open to all RPCVs

Activity/project background

Partner: Lupus Foundation of Jamaica (Local NGO)

The Lupus Foundation of Jamaica (LFJ) is a 40-year-old non-profit organization dedicated to improving the lives and outcomes of persons affected by Lupus. The LFJ provides a range of support services and programs, including support group meetings, assistance accessing treatment, pharmacy discounts, counselling, medical professional education and research, as well as advocacy work to reduce stigma, thereby increasing support and empowering those affected. A large part of the LFJ’s activities relate to public education and providing information through a variety of tools and platforms such as public awareness campaigns, print and social media communications and community engagement events. Public communication is also essential to raise the profile, reputation, and influence of the organization in advocacy efforts, and ensure the work of the organization is adequately supported and sustained by membership, volunteerism, donors, sponsors, and other stakeholders.

A Virtual Service Pilot Participant (VSPP) is being requested to collaborate and strengthen the capacity of LFJ staff to prepare and implement a communications plan.

LFJ has not previously worked with a Peace Corps Volunteer or a VSPP. They understand that the role of a VSPP is very different than a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:
• Collaborate to assess success of current or past public relations strategies to identify areas of opportunity
• Co-develop a robust Communications Plan and Calendar to include some of the following elements: major campaigns (Lupus Awareness Month, World Lupus Day, Year-End Fundraising), newsletters, journals, and other audiovisual content
• Support strengthening of staff capacity through the implementation of the practical strategies developed in the Communications Plan throughout the duration of the engagement

This engagement is expected to be approximately 27 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, 8:00 a.m. to 4:30 p.m. Jamaica time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, Google Meet or WhatsApp for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any field

Experience: Experience developing public relations or branding campaigns

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

Education: Bachelor's degree in communications, public relations, journalism, or a related field

Technical Skills:
• Familiarity with virtual engagement and communication
• Understanding of health-related issues and public health advocacy.

• Knowledge of social media platforms and digital communication tools
• Experience in coordinating and creating content for websites, newsletters, and other digital platforms

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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