Enhance Social Media and Website for NGO Serving Deaf Community


Open to all RPCVs

Activity/project background

With the intention of building its presence online, increasing awareness and inclusion of deaf people, engaging new and existing donors, and building relationships with potential advocates and volunteers, the Welcome Home Foundation, Inc (WHFI) created a website and a social media page in 2015 with the help of a Peace Corps Volunteer (PCV). The PCV trained a number of local youth volunteers and staff on how to create content, maintain, and manage the website through Squarespace and also created a Facebook page, a way to donate online through WHFI’s website, online sign language video materials to help the Filipino deaf and hard-of-hearing population, and a second Facebook page to promote the organization’s social enterprise.

Due to staff turnover and the pandemic however, the website has not been maintained or updated in more than two years. One staff member is managing the organization’s Facebook pages on top of other job responsibilities, but needs greater support from a trained working group. It also needs to update the WHFI’s communication plan to reflect its current target audiences, communication methods, and key messages. While the organization understands that the role of a VSPP is very different than a two year Volunteer, the WHFI is requesting a Virtual Service Participant to train and help foster a staff working group to create a communications plan for the organization and revive and improve its existing website and Facebook pages.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:

-Co-develop an assessment for the working group to determine priority areas for training
-Co-develop and co-train a working group in utilizing Squarespace or other website builder
-Facilitate three social media workshops (average of two hour each) that will empower the working group to effectively utilize social media in reaching target audience, amplify messaging, engage people, and build online lasting relationships (staff will be available for up to three hours with the workshops)
-Provide technical inputs in crafting the communications plan of the organization
-Provide technical inputs in ensuring the website and social media pages are compliant with digital accessibility

This engagement is expected to be approximately 24 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, 8:00 am-5:00 pm Philippine time. Specific times will be determined during orientation. The HCA Counterpart shall initiate the weekly calls with the VSPP preferably at around 8:00 am (Philippine time, GMT + 8). Given the wide time zone difference between the US and the Philippines, virtual meeting schedules can be adjusted and mutually agreed upon with the VSPP.

The Host Country Counterpart will have access to a computer, internet, email telephone including video conferencing platforms such as Zoom, Skype and WhatsApp for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any area

-1 year experience in designing, building, or managing websites
-1 year experience in social media marketing

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually

Desired qualifications

-Undergraduate degree in communications or related degree
-Certificate in web design and development and/or management
-Certificate or post-graduate degree in marketing or social media management

Technical Skills: Familiarity with virtual engagement and communication

Language: Familiar with or knowledgeable of Sign Language

-Experience working with the deaf community
-Experience in supporting a non-profit organization with limited resource and low technology capability.
-Experience in Web Accessibility

Partner background

Name: Welcome Home Foundation, Inc.

Type of entity: Local NGO

Mission and goals:

The Welcome Home Foundation, Inc. (WHFI) is a non-profit, non-governmental organization serving the deaf people of the Philippines. With facilities in the Visayas and Mindanao, WHFI are supporting our deaf brothers and sisters in three main ways: education, ministry, and outreach.

WHFI is in the forefront of education, skills training and development of deaf children, youth and adults. WHFI offers sign language training to hearing enthusiasts who want to learn the language and culture of the deaf.

Vision: A self-reliant Welcome Home, specializing in the education of the Deaf towards their living harmoniously with their families and in the hearing world; with the guidance of God, evolve into a center of education for the Deaf.

Mission: To enhance the curriculum for an educational system for the Deaf in a building equipped with the state of the art technology, and to come up with caring and competent professionals who will work toward achieving this. Vision. This system will encompass elementary, and high school levels as well as vocational courses, giving special consideration to adult education for unschooled Deaf.

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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