Co-Develop Non-Profit’s Communication Strategic Plan


Open to all RPCVs

Activity/project background

Partner: Tamra for Social Development Organization (TDS) (Local NGO)

Tamra for Social Development Organization (TDS) is a local nongovernmental organization in Ethiopia established in 1998 with three major thematic areas: Youth Empowerment, Health and Gender Transformation, and Environmental Protection. TSD is a youth-oriented, youth-led, and youth-integrated organization with the goal of enhancing and empowering youth's lives through work in development and evidence-based advocacy.

Despite its contributions to the community in its intervention areas and to national youth inclusion advocacy in general, TSD is weak in keeping stakeholders, rightsholders, and the community at large informed of its various projects. TSD wants all parties to be aware of the changes occurring within the communities and the organization for transparency and accountability. TSD believes establishing digitalized internal and external communication information sharing systems will help achieve this.

TSD seeks the support of a Virtual Service Pilot Participant (VSPP) to design and develop an organizational communication strategy, as well as to increase the capacity and skill of its staff in communication, public relations, and community engagement processes.

TSD has not previously worked with a Peace Corps VSPP. TSD understands that the role of a VSPP is very different from a two-year Volunteer.

Virtual service engagement and tasks

The VSPP will engage in the following tasks, in collaboration with their Host Country Partners:
• Co-plan and implement qualitative needs assessment to better understand TSD’s and its staff’s existing experiences towards communication practices
• Co-design and develop a communication strategy that articulates and guides TSD’s communication practices
• Co-design and provide training for TSD's communication and partnership team to improve their communication and public relations management skills

This engagement is expected to be approximately 22 weeks. VSPPs are expected to engage on the tasks listed above for an estimated 5-15 hours per week.

Meetings between VSPPs and Host Country Counterparts will take place during normal office hours, 9:00 a.m. to 5:00 p.m. East Africa time. Specific times will be determined during orientation.

The Host Country Counterpart will have access to Zoom, email, Microsoft teams and WhatsApp as appropriate for regular communication and collaboration.

Per the Child Protection Code of Conduct, when engaging online with minors (0-18), two adults must be present.

Optional additional activities

The Peace Corps mission is to promote world peace and friendship by fulfilling three goals:

  1. To help the people of interested countries in meeting their need for trained men and women.
  2. To help promote a better understanding of Americans on the part of the peoples served.
  3. To help promote a better understanding of other peoples on the part of Americans.

Goal 1 will be achieved through the VSPP's engagement and completion of the above tasks. The counterpart and VSPP may also choose to identify an activity that aligns with Goal 2. Additionally, the VSPP may identify a Goal 3 activity to implement during their engagement. See recommendations and tools for Goal 3 activities.

Essential qualifications

Education: Bachelor’s degree in any field

• Experience developing public affairs, communications, or campaigns
• Experience in communications for non-profit organizations
• 2 years’ experience in organizational manual/policies design and development

Intercultural skills and motivation: Flexible, strong cross-cultural agility, high tolerance for ambiguity, able to work independently, resourceful, creative, and genuinely motivated and capable to serve virtually.

Desired qualifications

Education: Master’s degree in communications, public affairs, journalism or related field

Technical Skills: Familiarity with virtual engagement and communication

• Experience working or volunteer in civil society organizations
• Experience in Agile methodologies
• Experience developing communications strategy for non-profit organization
• Experience in virtual training delivery

Terms and conditions of engagement

VSPPs will be engaging with the host country partner, in coordination with Peace Corps post staff, remotely from the US. They should have access to a computer, internet, and telephone in order to enable direct engagement with the Peace Corps overseas office and the Host Country Counterpart assigned by the host country partner.

Orientation with the host country partner will be provided, within the designated virtual service hours, during the first week of virtual service via an online presentation and discussion. The host country partner will provide an overview of its organization, the local context, and how they envision collaborating with the VSPP.

The VSPP will have regular check-ins with their counterpart and bi-weekly check-ins with Peace Corps staff. Spending unstructured time with counterparts can be critical to relationship-building and is encouraged through activities such as coffee chats and informal calls within the weekly 5-15 hours.

Engagement-specific safety and security

The VSPP will receive an orientation on Peace Corps’ Child Protection Policy and how it relates to online engagement along with IT security best practices. The VSPP will be expected to follow safety and security guidelines for online engagement to ensure their safety and that of the Host Country Partner and their counterpart, and any beneficiaries of the engagement.

Supervision requirements

The VSPP will report to a designated Peace Corps staff member. The VSPP will be expected to abide by the Virtual Service Pilot Participant and Donation Agreement and Participant Principles of Engagement. The VSPP will also be expected to check in with the designated host country counterpart as assigned by the host county partner.

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