Volunteer Marketing VISTA | Big Brothers Big Sisters

City of Memphis AmeriCorps VISTA

About the organization

The City of Memphis AmeriCorps VISTA Team is a group of AmeriCorps VISTAs coordinated by the City of Memphis. Our mission is to strengthen organizations that alleviate poverty through volunteering and the mobilization of resources. We work throughout Memphis to end poverty through capacity building and innovation. Our team is part of a nationwide program sponsored by the Corporation for National and Community Service, a federal agency, that engages over 5,000 people in service with AmeriCorps VISTA every year. Our members have been retired persons, mid-life career changers, recent graduates, and everything in between.​

We tackle poverty by building the capacity of nonprofit organizations throughout Memphis. City of Memphis AmeriCorps VISTA Members expand economic & affordable housing opportunities and increase workforce development in economically disadvantaged communities.


Goal of the Project: To build the capacity of Big Brothers Big Sisters of the Mid-South, Inc. (BBBS) by developing a sustainable alumni engagement and volunteer recruitment marketing strategy to increase the number of at risk children served. BBBS “at risk” beneficiaries are defined as children of single or incarcerated parents, children in guardianship or foster care. Through BBBS, this population receive educational, social, and emotional support through a positive mentoring relationship to help break the cycle of poverty. BBBS offer two mentoring models, the Site/School-Based mentoring program and the Community-Based program. As of March 2020, the agency pivot programs to totally virtual platforms to adhere to city, state and federal mandates. The BBBS Volunteer Marketing VISTA establish a strategic volunteer recruitment and engagement marketing plan that can be modified after VISTA service ends.

Improvement or expansion of marketing materials that support volunteer recruitment and engagement. Create a marketing strategy to support volunteer recruitment and engagement strategy with timelines, costs, needed resources, and assessment tools. Design the plan to target volunteers and stakeholders who will serve as mentors for the children with BBBS. Design, launch and manage social media campaign to promote BBBS volunteer recruitment and engagement. Create a social media calendar to be approved by BBBS Executive Director and Board Media Chair.


-Be 18 years or older (no upper age limit)
-Pass a national service criminal history check
-Hold one of the following citizenship or legal residency statuses: US citizen, US National, Lawful Permanent Resident (i.e. Green Card status), and persons legally residing within a state. Examples of persons legally residing within a state may include those holding the following classifications: refugee, asylee, temporary protected status throughout VISTA service, and holding Deferred Action for Childhood Arrivals (DACA) status.


$513.94 bi-weekly

Application instructions

Contact email: [email protected]

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