Social Engagement Specialist


About the organization

Shatterproof is a national nonprofit dedicated to reversing the addiction crisis in the United States.

Founded by hospitality executive Gary Mendell in 2013, Shatterproof draws from the extensive business experience of its senior leadership and uses a for-profit, ROI-focused lens to create results. Our strict commitment to science, evidence-based solutions, and transformational change has informed the business plan we execute daily.

Shatterproof’s growth and achievements are a testament to our investors and the growing number of stakeholders and communities rising up against addiction. Together, we can reverse this health crisis and create a better and brighter future, free from the disease of addiction and the stigma that surrounds it.


Create social channels (i.e., Facebook, Twitter, Instagram) for respective state campaigns;
Build an effective social engagement content strategy to build an engaged following on all social channels for each state campaign;
Build a social media content calendar for each state initiative, with the ability to remain flexible to quickly adapt and accommodate time-sensitive requests;
Design and develop digital content that maintains branding identity of state campaigns and achieves the marketing objectives set forth to ultimately shift attitudes, knowledge, and behavior around addiction stigma;
Develop, monitor and report on KPIs regularly to utilize learnings for continuous improvement; and
Collaborate with Shatterproof Social Media Manager who oversees Shatterproof Masterbrand social channels.
Manage social media budget and make data-driven recommendations to inform paid media strategy in close collaboration with Stigma leadership;
Execute paid digital media campaigns across paid social platforms and search;
Assist the Director, National Stigma Initiative as we strive to maximize economies of scale by creating and standardizing processes, when possible, to create capacity for the Stigma team;
Serve as a subject matter expert for paid media strategy for stigma reduction efforts, advise stigma leadership and external partners, as needed, and effectively articulate the paid media components of the campaign to stakeholders


Bachelor’s degree and 5+ years of experience successfully managing social media platforms for a significant, high-profile organization such as a major non-profit entity, campaign, or public corporation/brand
Expertise in third-party paid media, digital marketing, and analytics platforms with a minimum of 2 years of professional experience with a track record of increasing responsibility overseeing marketing budgets
Demonstrated expertise devising social media strategies, implementing campaigns, tracking performance, and scaling high-performing initiatives
Strong analytical skills with an ability to interpret data via Google, Facebook, etc. to improve the campaign and constantly iterate our approach to ensure superior results
Exceptional communication skills–written and verbal–with demonstrated ability to manage up, down, and across.
Strong organizational skills with a proven track record of supporting multiple projects concurrently with tight deadlines
Facebook Social Issue Ad Certification and/or Google Certification(s) strongly preferred
English fluency required; Spanish strongly preferred
Passion for Shatterproof’s mission is highly desired

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