Senior Associate, Social Media Strategist and Blog Editor

Opportunity Finance Network

About the organization

OFN is a leading national network of CDFIs (Community Development Financial Institutions) with offices in Philadelphia and Washington D.C. In pursuit of a mission to align capital with social, economic, and political justice, OFN supports its member CDFIs with money, strength, and voice to drive transformational change in underserved communities nationwide.


Position Summary and Essential Functions:Position Summary and Essential Functions:Creates and publishes online content to advance OFN and CDFI visibility and reputation. The successful candidate will have a keen interest in telling the story of the impact of community development financial institutions, noting news and milestones in the field, and tracking and reporting on legislative issues. Includes OFN blog, bi-weekly blog digest, social media, storytelling, web content, and other writing as needed. Proposes editorial calendar for the OFN blog and authors or secures content to help build digest subscribers and blog traffic. Implements OFN’s presence on social media platforms. Launches social media campaigns throughout the year to boost impressions and engagement. The Senior Associate will also develop OFN’s borrower story program, including story gathering, editing, curation/management of database, and publication to digital media. Provides results reporting and analysis on a quarterly basis. Other communications as needed.

Position Responsibilities:  Produces blog/digest editorial calendar; authors content or secures content to publish on the OFN blog in collaboration with internal staff and external stakeholders; pursues annual target of subscribers to the bi-weekly blog digest.   Builds and maintains social media presence, including campaigns to increase engagement and impressions.  Maintains and enforces online content best practices that uphold OFN brand principles and writing styles.   Su



                Bachelor’s degree in Journalism, English, Communications, or 5-7 years of equivalent experience in lieu of a degree.

                5-7 years of experience producing online, multi-channel content in a professional setting to connect with stakeholders through compelling messages and stories.

                Demonstrated knowledge of digital and social media trends.

                Experience in social media analytics, including understanding the key measurements to track.

                Knowledge of AP Stylebook or Chicago Manual of Style and demonstrated experience at writing within editorial and brand guidelines.

                Exceptional copy writing and editorial skills, including the ability to clearly communicate technical concepts to nontechnical audiences.

                Demonstrated experience with content management systems (such as Drupal); social media management software (such as Hootsuite); and email marketing software (such as Exact Target/Salesforce Marketing Cloud).

                Understanding of HTML and CSS.

                Sound judgment and the ability to juggle multiple tasks and priorities.

                Ability to work in a rapidly changing, dynamic environment.

                Motivated, self-starter, independent, and results oriented.

                Attention to detail and commitment to excellence.

                Minimal travel required (up to 5% ).

                Understanding of and significant commitment to community development required.

                No extraordinary physical requirements beyond ability to travel.

                Job involves normal physical requirements for an office position.



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