Marketing & Sales Consultant

District Management Group

About the organization

OVERVIEW

District Management Group (“DMGroup”) partners with public school district leaders to help them improve student outcomes, operational efficiency, and resource allocation. School districts face a myriad of challenges – stagnant achievement results, budget crises, federal and state mandates, increasing accountability measures – and they need practical solutions that can be implemented quickly to get results. DMGroup believes that leadership and management matter in our public school system. By helping strengthen and increase the managerial capacity of the people leading school districts, DMGroup contributes to the systematic performance improvement of the American public education system. DMGroup offers a broad range of services and products to school district members, including: 1) Membership services such as publications, conferences, and professional development sessions, 2) Project-based consulting services, and 3) Annual subscription-based technology solutions.

Duties

Partner and collaborate with all members of the executive team, acting as a force multiplier to amplify the work and impact of the organization.

Identify internal and external opportunities, and design and execute compelling strategies to ensure the broadest possible array of audiences is connected to and engaged with the DMGroup brand

Set up, manage and optimize Google Adwords campaigns and Hubspot.
Utilize a variety of acquisition channels, including content creation, curation, pay-per-click campaigns, event management, publicity, social media, campaigns, copy-writing, performance analysis, etc. to drive website traffic, brand awareness and new business.
Produce relevant, valuable, and engaging content for the company website and blog.
Support in the execution and outreach around webinar series.

Lead the development of needed DMGroup’s materials (digital and print); video and digital PSAs; website; email; and collateral materials

Implement and manage website analytic tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) to drive strategic decision making related to campaign trajectory and associated costs.
Measure and report performance of marketing campaigns against company revenue goals, using excellent numerical skills, including utilization of metrics and processing figures with spreadsheets.
Leverage the latest trends and best practices in online marketing and measurement.

Qualifications

QUALIFICATIONS

BS/MS degree in marketing or a related field, preferably but not required.
A record of marketing success, including both envisioning and operationalizing enterprise-level marketing strategy.
Strong track record of successfully envisioning and driving campaigns and building awareness for causes, organizations, brands, or companies.
Experience leading, modeling, and embedding diversity, equity, and inclusion principles within a team, through marketing and communications work.
Ability to creatively devise and lead cross channel marketing campaigns that engage, educate, and motivate.
General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication.
Proven experience in marketing and identifying target audiences.

Application instructions

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Equal Opportunity Employment

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