Market Launcher


About the organization

Sendwave's mission is to make sending money anywhere in the world easy and affordable. Since 2014, our app has allowed diaspora members from several African nations - and more recently Bangladesh and Sri Lanka, saving our users over 70% relative to Western Union and MoneyGram.

In 2019, immigrants worldwide sent over $550 billion home to family and friends, dwarfing foreign governmental aid. In the age of cheap, quick transfers through services like Paypal and Venmo, these people are trekking to stores to pay fees averaging over 7% for transfers that typically take 24 hours or more.


In your first few months, you'll:

Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels
Ensure our product fits the community’s needs, via user research and close collaboration with our product team
Identify and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, to Facebook groups, radio shows and more— you’ll have to get creative!
Use social media, community influencers, and any other methods you see fit to scale the business
Work hand in hand with our digital marketing team, in charge of our paid channels
Build and test new user acquisition strategies: defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine
Throughout the above process, help us to build out the playbook further, with the other market launchers, to make country launches even faster and more successful in future markets


This role requires at least 3 years of work experience, working in fast paced environments. You don't need to necessarily come from a growth, marketing or startup background. Successful team members have come from the Peace Corps, community organizing, NGOs, strategy consulting, investment firms and political campaigns.

Native or fluent English
Work authorisation: You must possess the right to work in the US
Three+ years of work experience



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