Global Marketing Manager

Vera Solutions

About the organization

Vera Solutions is a social enterprise and Certified B Corporation® providing cloud and mobile solutions that help social sector organizations better track their impact, streamline their operations, and create feedback loops that put data in the hands of those who need it.

Duties

Create valuable and engaging content for our website, blog, social media, and newsletters that effectively communicates Vera’s mission and vision
Write and review thought leadership content that speaks to Vera’s expertise in digital transformation, impact measurement, portfolio management, etc.
Develop and execute Vera’s marketing strategy – understanding the company’s value proposition and ideal customer profiles, identifying key metrics, and scheduling marketing activities
Showcase customer success stories through content marketing, video marketing, event marketing, and webinars
Maintain events calendar; propose and secure speaking engagements
Build and maintain strategic partnerships and lead joint marketing activities
Design and execute highly creative campaigns that drive brand awareness and engagement; craft and curate dynamic content for our social media channels
Conduct market research on competitors and industry trends
Align with and support the Business Development team to enhance sales collateral and content
Prepare and present regular reports on leads, opportunities, etc.; analyze ROI and KPIs
Support recruitment, hiring, and onboarding for marketing positions

Qualifications

Essential:
4+ years of marketing and communications experience
BA/BS or other undergraduate degree
Excellent written and verbal communication and relational skills
Background in visual arts/graphic and/or web design (WordPress, Canva, Photoshop)
Attention to detail and commitment to quality
Curiosity and problem solving skills—do problems slow you down or drive you to seek solutions?
Excellent time management and organizational skills with an ability to balance conflicting priorities effectively
Ability to work independently as well as collaborate as part of a dynamic team
Energized by working in high-paced and diverse environments
Flexible, resourceful and proactive; commitment to learning and growth
Fluency in English (written and verbal)

Desirable:
Experience working in tech or social impact
Experience deriving business insights from market research, internal data, and other sources
Experience with SEO and social media marketing tools
Fluency/proficiency in additional language(s)

Application instructions

Please complete the online application form: https://verasolutions.formstack.com/forms/2021_vera_marketinglead

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