Director of Marketing

TADA! Youth Theater

About the organization

TADA! is a unique Drama Desk award-winning nonprofit youth theater that produces original musicals for children, teens, and family audiences. TADA! offers a free, year-round, pre-professional training and positive youth development program for the Resident Youth Ensemble (ages 8-18); musical theater classes/camps for the public; as well as musical theater residencies in NYC schools and community centers. Through TADA!’s high-quality work, young people’s self-confidence and creativity are enhanced, which develops advanced skills in leadership, communication, responsibility, collaboration, and problem-solving – skills that help with growing up and are essential to their success both in school and in life.


Assist and support the Director of Marketing with the following:
● Promote and increase earned revenue through education class and camp registration, ticket sales for musical productions,
and other TADA! events
● Research, identity, grow, and maintain new internal and external partnerships throughout the organization to advance
cross-functional initiatives that can bring in new sales and audiences through e-blast exchanges, printed materials, street
and intern fairs, collaborated events, etc.
● Find, build, and cultivate new relationships as well as maintain current relationships with families, partners, publications,
press, social media contacts, Alum, schools, community centers, etc.
● Execute advertising plan, calendar, and goals (e.g., update and maintain ad collateral deadline calendar, connect with
Graphic Designer, place ads with appropriate publications, send publications and ad agencies events and information for
editorials, etc.)
● Secure listings with major family publications for TADA! shows, camps, classes, events, etc.
● Work with Graphic Designer and department heads to create weekly in-house e-blasts, digital ads, and print materials that
promote all TADA! programs and events (e.g., classes, camps, shows, special events, appeals, Notes from Nina, auditions,
news, etc.)
● Execute email marketing campaigns (e.g., planning, scheduling, and deploying, review copy and visual content, getting sign
off by department heads, etc.)


Deep appreciation and enthusiasm for the organization’s mission, vision, and values
● Passion for and interest in musical theater, arts education, and positive youth development
● Interest in working in a kid-friendly environment
● A minimum of 1-2 years of experience in marketing, advertising, communications, or another area with related
● Outstanding interpersonal skills as well as strong verbal and written communication skills
● Customer service oriented and committed to closing loops and getting answers
● An ability to handle multiple deadlines, manage competing priorities, be proactive, and work effectively with a sense of
● A self-starter with the ability to work autonomously and act independently but also work with and contribute as part of a
strong, effective, and close-knit team
● Detail oriented and organized
● A commitment and deep interest in diversity, equity and inclusion in all aspects of TADA!’s programming and initiatives
● Proficient in Microsoft Office, WordPress, Google Ad words, Facebook, Instagram
● Experience in Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign), Emma, and/or Salesforce - a plus!



Application instructions

Contact email: [email protected]

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