Director of Marketing

TADA! Youth Theater

About the organization

TADA!’s vision is that all young people grow up feeling successful, creative, confident, accepted, and accepting of themselves. Through the ability of people learning to express themselves well we can break down barriers of racism and inequality and create positive, active citizens.

TADA! Youth Theater’s mission since 1984 has been to provide young people from different social, racial, economic, and cultural backgrounds with musical theater programs that inspire them to learn, be creative, and think differently through high-quality productions, positive youth development, and education programs. TADA! is a unique, Drama Desk award-winning nonprofit youth theater that produces original musicals for children, teens, and family audiences. TADA! offers a free, year-round, pre-professional training and a positive youth development program for the Resident Youth Ensemble (ages 8-18); musical theater classes/camps for the public; and musical theater residencies.


● Support, communicate, and further the mission of TADA! by maintaining and strengthening the organization's brand and profile
● Create, oversee, and execute the annual marketing budget, plan, and goals for each fiscal year, and coordinate with different departments to ensure its success; success includes meeting or exceeding earned income budget numbers, increasing partnerships with other organizations, increasing awareness of TADA! with NYC families; and increasing Board, staff and Alum participation in marketing efforts.
● Create, oversee, and execute the content calendar for all marketing campaigns (e.g., advertising plan and tasks, eblast and social media schedule, website upkeep, etc.)
● Hire, train, oversee and manage Marketing Assistant, Graphic Designer, consultants, interns, and volunteers
● Train, and supervise ticket and audience services staff (box office, fire guard and front of house) for all productions and
events to ensure seamless and positive patron experience and COVID policies are understood and enforced
● Ensures the integration of TADA!’s Equity, Diversity, Inclusion and Justice values in marketing and communication
● Attend staff, department, and organizational meetings

For the full description, please see the link, or visit our website.


● Deep appreciation and enthusiasm for the organization’s mission, vision, and values
● Passion for and interest in musical theater, arts education, and positive youth development
● A minimum of 2-3 years of experience in marketing, advertising, communications, and sales. Marketing experience does not have to be in theater directly.
● Outstanding interpersonal skills as well as strong verbal and written communication skills
● Strong leadership skills - the ability to inspire, motivitvate, and manage the marketing department team (e.g., Marketing Assistant, Graphic Designer, interns, volunteers, staff members, etc.)
● Strong listening skills, compassion and intercultural sensitivity towards people of various identity markers and life experiences
● Sales and customer service oriented
● An ability to handle multiple deadlines, manage competing priorities, commitment to closing loops and getting answers, be proactive, and work effectively with a sense of humor
● A self-starter with the ability to work autonomously and act independently but also work with and contribute as part of a strong, effective, and close-knit team
● Detail oriented and organized
● A commitment and deep interest in diversity, equity, inclusion and justice in all aspects of TADA!’s programming and initiatives
● Proficient in Microsoft Office, WordPress, Google Ad words, Facebook, Instagram
● Experience in Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign),



Application instructions

Contact email: [email protected]

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