About the organization
Muso believes no one should die waiting for health care. We build health systems to save lives by reaching patients faster, within hours of the moment they become sick. To do this, we partner with communities facing extreme poverty. Muso has spent more than a decade creating and improving our Proactive Care model, preparing it to serve the global effort for universal health care. We have documented rapid health improvements across the populations we serve: a 2018 study found that communities we reach in Mali, which previously saw some of the world’s highest child mortality rates, sustained child mortality rates lower than any country in sub-Saharan Africa for five years, and ultimately reached a rate on par with that of the United States. Patient access to care increased tenfold. Muso now serves the governments of Mali and Cote d’Ivoire in their efforts to translate the results of this research into national policy and practice.
Marketing strategy development and iteration:
-Collaborate with the Chief Partnerships Officer to guide overall the communication & marketing strategy. Align the branding, messaging, and voice with Muso’s mission, values, and goals. Ensure consistency across offices.
-Set, evaluate, and evolve goals and strategies to increase engagement, awareness, and overall effectiveness. Build and execute communication strategies, to amplify Muso’s work and advocacy goals and bring in targeted new audiences, with a primary goal of building new funding partnerships.
-Build sub-strategies including:
-Develop and implement media coverage and PR strategy to grow mentions of Muso’s work in
-Develop and implement website SEO strategy.
-Oversee and support the Graphic Designer to evolve content, with the intent to attract and engage targeted audiences
-Manage the strategy, content and delivery of e-mail communications throughout the year
-Oversee and propose social media strategies insights in partnership with Major Gift Officer and ---Graphic Designer to reach and engage targeted audiences on social media with the goal of increasing Muso following and donations. This could include:
-Identity and implement a social media management tools (all-in-one platform for publishing, engagement & analytics of all channels)
-Identify funding for and execute paid social media, pay-per-click and SEM strategies through opportunities like Google Ad grants
Commitment to social justice and global health equity
Excellent interpersonal and communication skills (written and spoken)
Ability to proactively develop, implement, and evaluate communications strategy and campaigns
At least 3-5 years of progressively responsible experience in marketing and communications, including substantive project management experience; proven ability to develop a successful strategic communications and messaging program targeting a wide variety of audiences that engage, inform, and motivate
Superb attention to detail; an expert proofreader
Flexibility and ability to adapt in a rapidly-growing team and organization
Ability to manage multiple projects simultaneously and produce high-quality work in a deadline-driven environment
Ability to work independently, as well as collaboratively across departments, cultures, and time zones
Experience with social media management (Facebook, Twitter, Instagram, and LinkedIn) and analytics and scheduling technologies to engage diverse audiences
Experience with MailChimp (or similar email marketing platform) and donor management CRM software
A strong understanding of press needs and media relationships
Experience with SEO strategy and tools and KPIs for digital engagement (e.g., Google Analytics, Ahrefs, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experience in optimizing audience/user funnels to drive donations and increased engagement
English and French proficiency
Contact email: [email protected]
Please submit a cover letter and resumé to [email protected] with the subject line “Communications Manager.” Only shortlisted candidates will be contacted. The application deadline is rolling, but interested applicants are strongly encouraged to apply as soon as possible. Muso is an equal opportunity employer.
Equal Opportunity Employment
The posting employer has certified that this announcement complies with Peace Corps’ Equal Opportunity Employment policy:
The Peace Corps is committed to providing equal opportunity to all employees, Volunteers, and applicants for employment and volunteer service. Peace Corps policy prohibits discrimination and harassment because of race, color, religion, sex, national origin, age (40 or over), disability, sexual orientation, gender identity, gender expression, marital status, parental status, political affiliation, union membership, genetic information, or history of participation in the Equal Employment Opportunity process, grievance procedure, or any authorized complaint procedure.
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